Radio is universally enjoyed by people of all ages, interests, and backgrounds. Whether it’s at home, at work, or in the car most people have it as part of their normal routine to listen to the radio at one time or another during the day. Radio can help give your business more personality through the use of sounds and voices. Just think of the catchy jingles you’ve associated with different businesses over the years.
See If You Can Name The Businesses Associated With These Catchy Jingles
- Double your pleasure, double your fun with…
- ………, I’m Lovin’ It
- My Bologna Has a First Name, It’s ……
- I’d like to buy the world a ….
A good radio campaign can often cost less and reach as many people as a TV campaign. Because radio stations come in a variety of programming formats, from news and talk to oldies to rock, they appeal to vastly different audiences. This makes it easier to specifically target the groups (families, soccer moms, teenagers, etc) that you want to receive your advertising message by choosing a station that reaches your target demographics and psychographics. Radio ads also cost very little to produce and they can be designed, recorded, and implemented very quickly. In addition, they’re very easy to update if you notice a change in your traffic or the market.
At Big Draw Marketing we can design, produce, implement, and monitor radio spots that will have today’s potential customers singing your song tomorrow.
We offer television and radio marketing services anywhere in the United States. To find out how to take your business to the next level by combining radio advertising with Internet Marketing contact us today.